Starting March 26 2014, Wal-Mart’s United States customers will be able to trade/exchange in their used video games for store credit, which can be applied for anything from electronics to groceries. This credit can be used both in Wal-Mart stores, and online, as Ina Steiner reports in eCommerce Bytes. Wal-Mart will revamp the video games and sell them as specialized pre-owned games later this year, offline and online.
Wal-Mart’s move will help it draw customers from the large but relatively stagnant console gaming community, and perhaps allow Wal-Mart to sell gamers other high-price electronics products like smartphones. The move definitely threatens established video game retailers, both online and offline.
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