Social mobile casino game company, GSN Games is ready to acquire India-based number 1 casino gaming company ‘Bash Gaming’. Amount is not been undisclosed yet but according to Venture Beat its nearly between 160 – 170 million Dollars ($). Deal is expected to close in March 2014. Bash Gaming which was earlier also known as BITRhymes is famous for game Bingo Bash. Bash Gaming is the same company that GSN games had sued three months ago. GSN had filed a lawsuit against Bash Gaming for the alleged breach of a contract and other verbal agreement between the two.
“With the Bash Gaming acquisition, we will expose our millions of social casino players to the Bingo Bash experience,”
said Jeff Karp, Executive Vice President – Mobile and Social Games, GSN Games.
“I’m very proud of what our team has accomplished, creating the world’s No. 1 bingo game, and with this new strategic partnership, we are poised to deliver our games to millions of additional players,” said Sumit Gupta, Founder and CEO, Bash Gaming.
GSN has licensed casual games such as Wheel of Fortune Slots and Deal or No Deal Slots. With the Bash Gaming acquisition, GSN Games said it will have the second-highest monthly active user base in Facebook’s social casino games category and two of 2013’s top 10 overall grossing iPad apps. Cross-promotion will also help Bash Gaming to further scale its titles, reach new players, and integrate advanced user acquisition and analytics techniques.
GSN Games was founded as the skill games site WorldWinner.com in 1999. It has evolved into a social, mobile, and online game company focused on casual titles. GSN Games reaches 56 million players, and it is part of the larger firm GSN (which is itself owned by Sony Pictures Entertainment and DirecTV), which operates game shows and has 80 million subscribers for both its TV network and digital game sites. The deal is expected to close in mid-March, subject to regulatory approvals.
Currently, Bash Gaming has about 140 employees and it ranked No. 7 in the fourth quarter in revenues for social casino game publishers, Krejcik estimated. In 2013, he estimated that Bash Gaming generated $60 million to $70 million in revenues. About 42 percent of that was on Facebook, and 58 percent on mobile.</st